Davido and United Masters unite to launch a new record label.
Davido launches his new Nine+ record label in collaboration with United Masters.
The Nigerian superstar, who previously launched Davido Music Worldwide (DMW) as the flagship artist of HKN, has now teamed up with United Masters to introduce a new record label.
United Masters announced the deal on April 18, 2024, describing it as a “groundbreaking collaboration with Davido” on their official Instagram page.
According to the press release, United Masters described the collaboration as revolutionary for the African music scene, showcasing how one of the most significant personalities on the continent could catapult up-and-coming musicians’ careers to never-before-seen levels.
Davido expressed in his statements that he was excited to be working with United Masters during this exciting time for both established and up-and-coming musicians worldwide.
Following United Master’s 2023 collaboration with Sarz Academy, Davido is the latest Nigerian musician with whom the organization will collaborate.
After DMW 2.0 was rebranded, Davido signed Morravey and Logos Olori to his new record label Nine+. Both artists were featured on his Grammy-nominated fourth album, “Timeless.”
Davido recently achieved a historic milestone when he became the third musician from Nigeria to play a sold-out show as the main attraction at Madison Square Garden. With the debut of Nine+, Davido, who has achieved success as a superstar and label owner, hopes to elevate up-and-coming musicians to a higher level of recognition.